WSJ reporter Mickle to write book on Apple

“The intrigue: Jobs famously came back to Apple in 1997 and propelled it to new heights of success with the iPhone 11 years later. But since his death and under current-CEO Tim Cook, the company’s introduction of major new hardware product lines has slowed.

• ‘[The Apple Watch] was the first product that was launched without Steve, and how does that change the process?’ says Mickle, who’s keenly aware that a number of books about Apple have been published, though none really capturing this most recent era.
• ‘We’ve all had a chance to see what the products are that Apple launched, but there’s an opportunity to see how these products came about,’ he adds.”

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