Categories: OLD Media Moves

WSJ remains country’s largest newspaper

The Wall Street Journal remains the top daily newspaper in the country with a total average circulation of 2,378,827 (March 2013), a 12.3 percent increase from 2,118,315 (March 2012), according to the latest figures released by the Alliance for Audited Media.

The Journal’s digital circulation increased 62.6 percent to 898,102 (March 2013), up from 552,288 (March 2012).

The Journal’s total average circulation for WSJ Weekend increased 15.8 percent to 2,406,332 (March 2013), up from 2,078,564 (March 2012). In addition, single copy sales for WSJ Weekend increased 0.8 percent to 81,803 (March 2013) from 81,125 (March 2012).

The Journal debuted an expanded weekend edition in September 2010 and last year announced an increase in frequency of WSJ. Magazine to 11 times per year, which appears as part of the Weekend edition.

The New York Times is now No. 2, passing USA Today.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.