Todd Spangler of Variety writes Tuesday about The Wall Street Journal‘s big push into producing more Internet television content.
Spangler writes, “Company also highlighted WSJ Custom Studios, which will work with advertisers to create specialized video segments with integrated brand placement. And data-crunching tools to let marketers target auds is central to WSJ’s sales pitch.
“‘We’re not just a content company,’ said Dow Jones & Co. topper Lex Fenwick, also WSJ’s publisher. ‘We are starting on WSJ.com to build not only great content, but a platform… to build information about the customers that come and read our content.’
“Key rival for the Journal is Bloomberg, which similarly has ramped online video production — and unlike WSJ has foothold in cable with Bloomberg TV.
“The Wall Street Journal currently creates more than 100 hours of original content per month, across 30 platforms. Its online video properties now deliver about 21 million streams per month, per Omniture.”
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