WSJ planning three more apps

The Wall Street Journal plans to launch three more mobile applications in the coming months, reports Lucinda Southern of Digiday.

Southern writes, “While the Journal has a main app for its content, the publisher is also making specific apps. For example, WSJ Live offers video content, What’s News is a daily digest of 10 stories a day, and City, the London-focused finance and markets app, is aimed at its 1.5 million U.K. readers. Now, according to the publisher’s chief innovation officer Edward Roussel, there will be three more apps to come in the next few months.

“Most publishers are seeing around half their Web traffic come from mobile. Dow Jones’ Wall Street Journal is now at 55 percent, up from less than 50 in November, thanks to its sharpest growth spurt at the end of 2015, according to Roussel. ‘Growth is prodigious,”’ he said. ‘The theme across the board for 2016 is smartphones and what we do on them.’

“While Roussel declined to divulge much about the new apps, he did say that ‘there’s an interest in personalizing the news experience for the enterprise space.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.