The Wall Street Journal, which has specialized news products for chief information officers and chief financial officers, is readying one for chief marketing officers, sources have told Talking Biz News.
The Dow Jones & Co. property has been hiring staffers to run what some have called CMO Today. Its similar products are called CFO Journal and CIO Journal. The CFO Journal launched in 2011, while the CFO Journal launched in 2012. Both services provide real-time news, coverage and analysis written and produced by a dedicated team of editors and financial journalists.
In the past month, The Journal has appointed Suzanne Vranica as its advertising editor and hired Mike Shields from Adweek to work on a “special project with more details to be released later.”
In addition, it hired Jack Marshall, a reporter for Digiday, to cover advertising and marketing.
CMO Today is expected to launch by the end of the month, said one business journalist who was approached about working for the site.
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My info is that the WSJ was looking for cheap labor to fill the slots - not willing to pay good money for experienced folks, though Shields is certainly well-regarded. Salary was definitely a criteria in the search.