Categories: OLD Media Moves

WSJ offering iPad with its app for free to subscriber

Wall Street Journal managing editor Gerard Baker is offering a free iPad with the newspaper’s application downloaded to the Berkely, Calif., man whose print paper keeps getting stolen, reports Tracey Taylor of Berkeleyside.

Taylor writes, “Both notes are signed by Gerard Baker, editor-in-chief of the Wall Street Journal. One is addressed to Nagler and offers him a free iPad with the WSJ app ‘to make up for your loss.’ The other is addressed to ‘the Berkeley man who took Richard Nagler’s paper over so many years,’ and it offers him a subscription to the paper for $12 for the first twelve weeks. (He simply needs to click on wsj.com/subscribedonsteal).

“Nagler not only found the notes, he has video footage of the pair who posted them — if you’ve been following this entertaining story you will know it was only after Nagler installed a surveillance camera that he was able to confirm his paper had gone missing intermittently for all those years because someone else was equally keen to read it.

“Asked how he felt about the Journal’s opportunistic move, Nagler told Berkeleyside: ‘Those right-wing saboteurs not only defaced my valuable property, they are trying to set me up with a confrontation with the IRS. They know I’ll have to report the iPad and subscription as a gift and pay tax. They’re trying to win me over to their side. I smell Rupert Murdoch behind all this.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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