OLD Media Moves

WSJ now providing audio for phones

September 17, 2008

The Wall Street Journal announced Wednesday the launch of an audio newscast service available by phone.

Audio news reports from the Journal, as well as its sister business news media outlets Barron’s and MarketWatch.com are now available free of charge anytime, anywhere by calling 800-975-3916 from any phone, regardless of carrier, Internet access or data plan.

The following audio newscasts are now available: What’s News, a daily headline news briefing from the front page of the Journal; The Wall Street Journal Tech News Briefing; Your Money Matters, a daily personal finance news update from the Journal; The Dow Jones Money Report; Morning Stock Talk from MarketWatch.com; MarketWatch.com Bull and Bear of the Week; and This Week in Barron’s.

“The Wall Street Journal’s engaged audience of consumers relies on the Journal for high-quality branded business news, information, and services when and where they want it,” said Paul Bell, vice president of partner businesses for The Journal, in a statement. “As an organization, we are committed to distributing critical content to our audience, on-demand, and in the most efficient and timely manner possible across multiple platforms.Â

“With cell phone penetration at over 80 percent in the U.S., The Wall Street Journal Audio Newscast Phone Portal complements our existing mobile, radio, and digital offerings and allows us to reach the widest possible audience, anywhere and anytime.”

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