WSJ new ad: Subscribe because we saw Trump coming
A new Wall Street Journal television ad focuses on getting new subscribers by telling them that the business newspaper’s coverage forecasted a victory for Donald Trump in the presidential election, writes Brian Stelter of CNNMoney.
Stelter writes, “The Wall Street Journal is doing it differently. In a new ad campaign, the Journal basically says: Unlike the rest of the mainstream news media, we’re fair, and we saw Trump’s election coming.
“‘Because unlike so many news organizations,’ Baker says, taking a jab at his rivals, ‘the Wall Street Journal covered this election the way we’ve been covering elections for the past 127 years: Objectively, and across the whole nation.’
“Baker doesn’t name any names, but one of the readers interviewed on camera says she learned more from the Journal’s ‘Great Unraveling’ series of articles than she did from the Times.
“Another reader is shown saying that the Journal prepared them that ‘this vote could go either way.’ (The readers were paid to participate in the ad.)”
Read more here.