WSJ names news editor mobile content

Erin White, WSJ.com home page chief and deputy editor at The Wall Street Journal, sent out the following announcement:

I’m thrilled to announce that Emily Banks will be joining our digital team as news editor for mobile content. In this job, a new role, she’ll shape and drive our mobile news content, working with all of us to craft stories, formats and approaches that flourish with mobile audiences. She’ll work with editors and reporters across the newsroom to ensure our content resonates and dominates on mobile devices as this audience becomes an ever-more-crucial one for us.

A Minnesota native, Emily joins us from Mashable, where she was managing editor. She helped lead a redesign of its website, managed day-to-day news coverage, and guided its engagement with readers; over the past year alone, Mashable has posted double-digit traffic increases. She’s wise, creative and delightful, and I know you’ll love working with her.

She’ll report to Liz Heron, who has transformed our approach to social media and is now also taking on broader responsibility for audience development on all platforms. She’ll work closely with David Ho, our pioneer in mobile innovation, and our team of mobile editors who craft and curate WSJ tablet and smart phone apps.

She’ll start February 10. In the meantime, you can find her at @emjbanks.