The Wall Street Journal named Andrew Sippel vice president of marketing and business development for the Journal franchise, effective Feb. 25.
Sippel, 43, will be responsible for continuing to drive consumer awareness of the Journal brand through marketing and advertising initiatives. In this role, he will support print and online ad sales, develop breakthrough programs for advertisers, establish expertise in the Journal’s core advertising categories and create events and promotions.
Sippel will be based in New York and will report to Michael F. Rooney, chief revenue officer of Dow Jones & Co.
“His experience across multiple platforms brings knowledge and the ability to drive brand awareness, which will benefit the Journal franchise as a whole and help reach our long-term goals,” said Rooney in a statement.
Previously, Sippel was senior vice president of sports and product management at ESPN for its customer marketing and sales operations. He managed the strategic development and implementation of unique revenue sponsorship opportunities across sports and within all of ESPN’s media assets.
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