Categories: OLD Media Moves

WSJ names advertising editor, hires reporter

The Wall Street Journal has promoted Suzanne Vranica to advertising editor and hired Mike Shields from Adweek to work on a special project with more details to be released later

Vranica has been with the Journal since 2003. Her coverage areas include advertising companies such as Omnicom Group Inc., WPP PLC, Publicis Groupe and Interpublic Group of Cos. She is interested in the business of advertising including industry topics such how media and advertising is being transformed by technology.

Vranica makes frequent appearances on media outlets to discuss advertising and marketing topics.

Shields was a digital editor at Adweek for two years. Before that, he worked as a senior editor for nine months at Digiday and as a senior editor at Mediaweek for six years.

Shields, who is a senior editor at The Journal, is a Notre Dame graduate.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.