WSJ names ad agency

The Wall Street Journal announced Wednesday that it selected McGarryBowen Agency to handle creative for future projects.

In the past year, Dow Jones & Co. launched new products and enhanced its current properties as the Journal continues to seek a broader audience. Some of these initiatives include WSJ. the magazine, a redesigned WSJ.com, the WSJ Mobile Reader, WSJwine and additional pages to the print edition of the Journal.

McGarryBowen had previously developed The Journal’s brand campaign titled, “Every Journey Needs a Journal,” which launched in February 2007.

“This has been an exciting year for The Wall Street Journal franchise where we’ve seen significant product innovation and enhancement of our current media properties that are designed to target an affluent and influential audience,” said Paul Bascobert, chief marketing officer of Dow Jones & Co., in a statement. “We look forward to continuing our relationship with McGarryBowen and leveraging their creative talent to help us communicate all the product innovations and enhancements of The Journal brand in the marketplace.”