OLD Media Moves

WSJ, Marketwatch.com subscriptions available on Sony reader

December 18, 2009

Nick Bilton of The New York Times writes about how two Dow Jones & Co. properties — The Wall Street Journal and Marketwatch.com — will offer subscriptions on the new Sony reader.

Bilton writes, “The Wall Street Journal plans to offer two versions of its content for the Sony Reader, the companies said at a press conference in New York. One will cost $15 a month and includes a morning edition of The Journal, delivered through the wireless capabilities in some Reader devices or through a computer connection. The second offer, The Wall Street Journal Plus, will cost $20 and adds a ‘comprehensive update of the day’s world and business events after the close of the markets,’ the company said.

“News Corporation will also offer subscriptions to a daily package of material from MarketWatch for $11 a month. Sony will also offer subscriptions to The New York Post, also owned by News Corp., for $10 a month.

“‘We feel we’re riding to the rescue of news,’ said Howard Stringer, Sony’s chief executive. Mr. Stringer cited a new Forrester report that estimates 10 million people will own e-readers next year. ‘I believe this is a watershed year for the e-reader market,’ he said.

“Amazon.com also offers subscriptions to magazines and newspapers, including The Journal and The New York Times, through its Kindle device. The once-a-day Journal subscription also costs $15 on the Kindle; the ‘Plus’ version is not offered there.”

Read more here.

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