WSJ magazine to increase circulation, number of issues
Amy Wicks of Women’s Wear Daily reports Wednesday that WSJ., the glossy magazine from The Wall Street Journal, plans to double its circulation and increase the number of issues by 50 percent in 2010.
Wicks writes, “Beginning in March, The Wall Street Journalâ€™s quarterly glossy magazine WSJ. will raise its circulation to 1.6 million from 800,000 and increase its publishing schedule to six issues a year.
“In addition to being available to all subscribers to the Journal in the U.S., WSJ. will be sold on newsstands. Issues will run in March, May, June, September, October and December. According to a statement, the magazine has attracted 64 new advertisers to the Journal franchise.
“In September, the Journal said it planned to do four issues next year plus two online-only issues, while now all the issues will be print based.”
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