Categories: OLD Media Moves

WSJ. magazine launching Latin America, South America editions

WSJ. magazine, The Wall Street Journal’s glossy luxury lifestyle publication, announced Tuesday the launches of WSJ. Magazine Brasil and WSJ. Magazine América Latina.

The two new editions, which will be printed in Portuguese and Spanish, respectively, will be published four times a year: October 2014, December 2014, April 2015 and July/August 2015.

As part of this international expansion, these editions will reach more than 95,000 readers in Argentina, Brazil, Chile, Colombia, Mexico and Panama. Available on Fridays, the editions will be hosted in eight of the most influential local newspapers, including El Mercurio, El Norte, El Tiempo, La Nación, La Prensa, Mural, Reforma and Valor Econômico. The content will also be available on WSJAmericas.com, WSJ.com/Brasil and WSJ.com.

This is the first time in WSJ. magazine’s history that local language editions will be available and distributed in newspapers other than The  Journal.

Led by WSJ. Magazine’s Editor-in-Chief Kristina O’Neill, both editions will contain select content that will be translated by The Wall Street Journal Americas team.

“As a global brand, we cover topics for a broad international readership—from high-end fashion and travel to innovative architecture and design. Latin America is booming, both economically and culturally, and has long been a source of compelling stories for us. We welcome the opportunity to continue to grow our audience there,” O’Neill said in a statement.

In addition to its presence in Latin America, WSJ. Magazine is distributed within the U.S., European and Asian editions of The Wall Street Journal.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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