OLD Media Moves

WSJ launches universal app for iPad and iPhone

September 12, 2012

Posted by Chris Roush

The Wall Street Journal  announced Wednesday the launch of a new universal app for both iPad and iPhone.

Previously, the Journal offered two separate apps, one for each device, which the universal app now replaces as a single download and consistent experience across both devices.

The Journal’s universal app features several enhancements, including more frequent updates and the same content offering across iPad and iPhone; faster download speed for daily editions; and an enriched user experience. In addition, the app now includes the WSJ Deutschland international edition, as well as The Wall Street Journal Asia and Europe.

The Journal’s first universal app was launched last year with the WSJ Live app for video, which is also available on iOS platforms. WSJ Live is currently available on more than 25 platforms, including online and via the iPad, iPhone, Internet-connected televisions and set-top boxes.

“The new Wall Street Journal app is now in the company of our first universal app, WSJ Live, which launched last year,” said Alisa Bowen, head of product at Dow Jones, in a statement. “The development of this app – and in general, increasing the efficiency and consistency across our products to enhance user experience – is a crucial step in the direction for new products in our pipeline.”

The app is available to download for free from the iTunes store with a subscription required for access to all content.

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