WSJ launches new iPad, iPhone app

The Wall Street Journal announced Wednesday the launch of a new application for iPad and iPhone.

The app includes all the sections of the newspaper, plus a “Latest News” section, updated 24 hours a day, seven days a week. It includes regional editions for Europe and Asia. Readers in Japan also have access to “Latest News” in Japanese.

“As we celebrate our 125th anniversary, it is a fitting time to rededicate ourselves to the task of producing the finest, most reliable world-class journalism, executed for a modern audience in a contemporary way,” said Gerard Baker, editor in chief of The Journal.  “Continuing our drive for innovation, this is the next step in enhancing The Wall Street Journal’s digital offering. With a sleek design and user friendly interface, our new app brings readers the latest news, most penetrating analysis and most stimulating commentary from around the world in the most up-to-date format anywhere.”

More than 85 percent of WSJ app usage is on iPhone, iPad or iPod touch.

New functions include:

• Today Widget: The app takes advantage of Today widgets in Notification Center with iOS 8, providing users a convenient new way to access the “Latest News” right from the Today view. Tapping on a story opens it in the WSJ App.
• Interactive Notifications: The app integrates with iOS 8’s new interactive Notification Center, offering users an easy way to decide whether they want to read a breaking news alert immediately, dismiss it, or save the story for later.
• Handoff:  Readers can seamlessly switch from one iOS device to another and continue to read the same story.
• Adaptive UI: The iPhone experience is optimized for iPhone 6 and iPhone 6 Plus.