WSJ launches new ad campaign called “Trust Your Decisions”

The Wall Street Journal announced the launch of a new ad campaign called “Trust Your Decisions.”

The campaign includes out-of-home, print, digital and social ads. The campaign is part of The Journal’s drive to grow its scale and subscriber base. It passed 3 million subscribers in 2020.

“The Journal’s focus on business, finance, economics and money has long made us essential reading for decision-makers,” said editor in chief Matt Murray in a statement. “Equipping our members with the highest-quality news and information to navigate a changing world will always be at the heart of our mission, so they can be confident in the paths they choose at work and at home.”

As part of the “Trust Your Decisions” initiative, The Journal will be revamping the “Creative Leaders Series.” Rebranded as “The Decision-Maker Series,” the campaign will feature profiles and in-depth interviews with leaders, founders and up-and-coming luminaries from the media and marketing community. It will showcase the wide range of daily decisions made by those who trust The Journal to be their source of news and information.

“Trust Your Decisions” was developed with the Journal’s longtime advertising agency The&Partnership. Media is being handled by The&Partnership’s media agency, m/SIX.