Categories: OLD Media Moves

WSJ launches new ad campaign aimed at young women

The Wall Street Journal has begun a new advertising campaign aimed at attracting more young female readers, reports Sami Main of Adweek.

Main reports, “The publisher’s fast-paced, poppy new ad featuring a young woman who’s been on the go since birth is all about the ambitious, entrepreneurial generation who want to be their own bosses, the kind of people the Journal would like to have as readers and subscribers.

“The new campaign, including the ad directed by Ellen Kuras, who went behind the camera for Netflix’s recent hit Ozark, launches today and is tied to the publication’s third annual Women in the Workplace event.

“It features a female protagonist but should appeal to most Gen Zers and millennials, said Suzi Watford, Wall Street Journal EVP and CMO.

“‘Those generations have a huge desire to make stuff happen,’ she said. ‘Our readers can be both executives at the C-suite level and people coming to us earlier in their career who want to get quality reporting and information.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.