Categories: OLD Media Moves

WSJ launches new ad campaign

The Wall Street Journal launched on Monday “Make Time,” its new global brand campaign, which features readers who make time to read the Journal.

The campaign will run through June 30.

It will include broadcast and print advertising in the United States, as well as digital signage in New York City subway stations and British Airways business lounges at London’s Heathrow Airport and London City Airport.

The adds will also appear on Jet Blue and United Airlines in-flight broadcasts.

“We know how valuable Journal readers’ time is, which is why we are dedicated to surpassing their expectations every day through our peerless journalism – in print and digital, and in newsletters,” said Gerard Baker, editor-in-chief of The Wall Street Journal, in a statement.

“Whether it is our real-time business, financial and economic coverage, our expert reporting on technology, our broad coverage of global politics and policy, our unrivaled sports, culture, fashion, arts and entertainment reporting, we continue to extend the reach of our journalism while striving to shed light on the issues that matter most.”

A new commercial featuring will.i.am, is available here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.