The Wall Street Journal launched on Monday “Make Time,” its new global brand campaign, which features readers who make time to read the Journal.
The campaign will run through June 30.
It will include broadcast and print advertising in the United States, as well as digital signage in New York City subway stations and British Airways business lounges at London’s Heathrow Airport and London City Airport.
The adds will also appear on Jet Blue and United Airlines in-flight broadcasts.
“We know how valuable Journal readers’ time is, which is why we are dedicated to surpassing their expectations every day through our peerless journalism – in print and digital, and in newsletters,” said Gerard Baker, editor-in-chief of The Wall Street Journal, in a statement.
“Whether it is our real-time business, financial and economic coverage, our expert reporting on technology, our broad coverage of global politics and policy, our unrivaled sports, culture, fashion, arts and entertainment reporting, we continue to extend the reach of our journalism while striving to shed light on the issues that matter most.”
A new commercial featuring will.i.am, is available here.
