WSJ launches Markets Pulse

The Wall Street Journal on Monday unveiled Markets Pulse, a platform for a continuous flow of news — including blog posts, articles, videos, tweets, photos, and other elements — that readers can dip into throughout the day from their computers or from a mobile device.

Adrienne LaFrance of Nieman Lab writes, “Think of it as a daily liveblog of the markets: At this writing, Markets Pulse been updated 12 times in the past hour. Some of those are simply embeds of WSJ stories, which can be read in full without leaving the stream; others are updates of barely tweet length. (‘Dow Down 150: All indexes are down more than 1.2%.’)

“‘This is just another way for them to access our content,’ Raju Narisetti, managing editor of The Wall Street Journal’s Digital Network, told me. ‘Obviously, a lot of our readers are paid subscribers, so they should be able to get WSJ everywhere, wherever they want it.’

“This isn’t the first time the newspaper has experimented with this kind of approach. It created a four-day stream for its Oscar coverage this February, and more recently it streamified its coverage of the presidential election in France. But Markets Pulse is built around an area of coverage rather than a finite event, which means it has the potential to be…neverending.

“Creating an open-ended stream for markets coverage makes sense for a few reasons. It’s an area that a lot of Journal readers are already tracking, and one that lends itself to constant updates. ‘Markets is kind of an ongoing story all day, especially when the U.S. markets are open, and there’s an audience that follows it fairly religiously all the time,’ Narisetti. ‘Rather than having to go to an article or a video in different, discrete places, this allows them to kind of have one place.'”

Read more here.