OLD Media Moves

WSJ launches Japanese-language site

December 16, 2009

The Wall Street Journal on Tuesday launched a Japanese-language version of its website featuring translations from the print and online editions of the newspaper and other Dow Jones publications.

An AFP story states, “Japan.WSJ.com is operated by Wall Street Journal Japan KK, a joint venture between Dow Jones and SBI Holdings, Inc. of Japan.

“Dow Jones holds 60 percent while SBIH holds 40 percent.

“‘Serving readers in their first language — and the advertisers who aim to reach them — is a critical component of Dow Jones‘s global growth strategy, and the Asia-Pacific region is at the forefront of this strategy,’ Todd Larsen, chief operating officer of Dow Jones Consumer Media Group, said in a statement.

“The Wall Street Journal launched a Chinese-language Web site, chinese.WSJ.com, in 2002.”

Read more here.

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