The Wall Street Journal has launched its first major brand campaign since 2017.
Sara Guaglione of Publishers Daily reports, “The WSJ teamed with creative agency The&Partnership on the ‘Read Yourself Better’ campaign, which debuted today with a 90-second national TV spot from director Juan Cabral.
“The WSJ and The&Partnership have collaborated before on previous brand campaigns, helping The Wall Street Journal grow subscriptions by more than 40% over the past four years.
“This latest campaign asks readers to ‘read past’ the memes, hashtags and news stories selected for them by algorithms and distracting them from getting real information, which they can get from The Wall Street Journal.”
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