The Wall Street Journal rolled out Monday its new CMO Today product aimed at chief marketing officers and advertising executives.
The news of the product was originally reported earlier this month by Talking Biz News.
CMO Today will take a deep and investigative look at all aspects of marketing, including how social and mobile are transforming the industry, along with how television and print media are endeavoring to keep up.
“CMO Today allows us to expand our coverage of some of the most interesting and fast-changing parts of the advertising and media businesses, where digital technology is intersecting with marketing,” said Martin Peers, the WSJ’s media and marketing bureau chief, in a statement
The new vertical has a full time staff of five, headed up by the WSJ’s newly-appointed Advertising Editor, Suzanne Vranica, who has nearly 15 years’ experience covering Madison Avenue at the Journal.
Other members of the CMO Today team are Mike Shields, formerly digital editor of Adweek and previously a senior editor at Digiday, who in the late 1990s through early 2000s himself worked on Madison Avenue as a media buyer at ad agency Lowe Worldwide; Jack Marshall, formerly of Digiday, who has recently authored investigations of fraud in online ad networks; Nathalie Tadena, formerly of Dow Jones Newswires who most recently worked at data analytics firm Dataminr; and Steven Perlberg, who joins the Journal from Business Insider, where he covered Wall Street and finance.
