WSJ iPad app has $2.4 million in revenue

Jay Yarow of The Business Insider reports that The Wall Street Journal iPad application has recorded $2.4 million in revenue so far, according to an internal memo.

Yarow writes, ¨The memo is a good read on how the WSJ, and other media companies, are approaching the iPad and apps.

¨If you want to read the whole note click here.

¨Otherwise, here are the key details:

• The WSJ sold $400,000 packages that in included 2 ad pages in the paper, and $100,000 in online ads.
• It signed on 6 advertisers at launch. It took less than a week to sign them up, and the WSJ could have had more advertisers.
• Apple was only giving WSJ stats on downloads initially. WSJ didn’t know how people were using the app/how many impressions it was doing until last week.
• WSJ is trying telling advertisers to forget impressions anyway, this is a “high impact branding” experience.

Read more here.