The Wall Street Journal will target the technology sector by hosting a pop-up café in London’s Tech City next month.
Jamie Kaffash of Marketing Week writes, “The publication hopes to raise the profile of its technological output and increase engagement between its team and the audience.
“Ben Rooney, the journal’s European technology editor, says: ‘Our Tech Europe blog has been helping tell Europe’s tech story for almost two years now, and our first ever Tech Café will allow us to bring all this coverage to a wider audience. I hope we’ll have some thought-provoking, engaging and even controversial discussion on some of the big topics in tech.’
“The so-called ‘Silicon Roundabout’ in Old Street and the surrounding areas has been the home of many new tech start-ups, following attempts by the Coalition Government to turn the area into a world-leading technological city.
“A report earlier this year by the think-tank Demos estimated that there were 3,200 firms and over 48,000 jobs in the area.”
Read more here.
