WSJ hires Marco as editor of digital content strategy

Wall Street Journal editor Gerard Baker sent out the following announcement on Wednesday:

I’m delighted to announce that Meg Marco is appointed Editor, Digital Content Strategy.

Meg joins The Wall Street Journal from Consumerist, the innovative digital arm of Consumer Reports, where she has been Executive Editor and Head of Product since 2012.

In this new role, Meg will be responsible for mapping the digital journalistic direction of The Journal.  She will oversee the Editorial Lab, which will experiment with new and future digital storytelling platforms, tools and techniques for our journalists.  She will also work closely with Rajiv Pant, our CTO, on the development and improvement of products, tools and formats and she will collaborate with the Digital News Editor on the daily implementation of strategic priorities.

In her current role at Consumerist, Meg has been responsible for strategic planning, budgeting, staffing, content strategy and production, technical development, vendor management, CMS, and digital operations.  She served on the team that designed and built new interactive tools and experiences for Consumer Reports, developed and launched a new content strategy with a focus on issues-based coverage and original content, and helped create The Digital Standard, an open-source framework designed to provide a standard set of criteria to evaluate the privacy, security, and quality of digital products and services.

Meg has worked at Consumerist for more than a decade, including several positions at the Gawker group.  In addition to her protean talents in digital journalism, she is currently enrolled in flight school, working towards obtaining her helicopter license.

She is an Illinois native, whose first job was selling corn at a roadside farm stand.  She now enjoys photography and lives in New York with her husband, stepson and two demanding cats.

Meg has also written a satirical book about how to survive the apocalypse, an experience that might prove to be of more practical purpose today than perhaps she thought when it was published in 2005.

She will report directly to me.

Gerry