OLD Media Moves

WSJ. frequency is increased

September 13, 2012

Posted by Chris Roush

The Wall Street Journal announced Thursday that WSJ. Magazine, the Journal’s luxury lifestyle magazine, will increase its frequency for the fourth time since launch and will publish 11 issues in 2013, up from 10 issues in 2012.

The frequency will increase again the next year to 12 issues in 2014.

WSJ. Magazine launched as a quarterly publication in September 2008. It currently has a global circulation of more than 1.6 million and is distributed to all subscribers and on newsstands in the U.S. as part of WSJ Weekend, as well as outside the U.S., where it is distributed in copies of The Wall Street Journal Europe and The Wall Street Journal Asia.

“WSJ. Magazine has become the benchmark by which all glossy magazines are judged,” said Robert Thomson, editor-in-chief of Dow Jones & Co. and managing editor of The Journal, in a statement. “Our team’s successful formula of gloss without dross, of style with substance, has recast the character of luxury magazines and broadened the Journal’s already growing global audience.”

Since launch, WSJ. Magazine has attracted 143 new advertisers to the Journal franchise, across categories including fashion, retail, jewelry, real estate, financial, technology and others. In 2012, the magazine has already seen a 45 percent year-over-year growth in ad pages, following a 76 percent (2010 vs. 2011) year-over-year growth the previous year.

Read more here.

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