WSJ expands deal with Trump hotels

The Wall Street Journal has expanded its strategic partnership with Trump Hotel Collection and is now offering both print and digital access brand-wide at all hotel locations in North America, Panama and Ireland.

The paper has conducted a three-year pilot program at Trump SoHo in New York City.

“In addition to garnering positive guest feedback, our pilot program at Trump SoHo indicated a strong demand for personalized reading options that cater to the individual preferences of today’s luxury traveler,” said Jim Petrus, chief operating officer of Trump Hotel Collection. “We are excited to now offer the added flexibility of full digital access to The Wall Street Journal at all of our hotel locations, and provide a service whereby guests can choose to receive the news in the manner best suited to their liking.”

Trump Hotel guests will now have full access to The Journal. In addition to having the print version available during their stay, guests will have the option to access WSJ.com while they are logged on to the hotel’s WiFi.

“We’re pleased to expand our relationship with the Trump Hotel Collection to offer guests access to all the Journal has to offer, both print and digitally. With a global footprint and compelling and authoritative content, we’re confident in the ability to provide guests the news they need – where and how they want to consume it,” said Michael Corliss, director of business development at The Journal, in a statement.