WSJ editors: Bloomberg move is all about enhancing Dow Jones Newswires
Wall Street Journal editors Matt Murray and Steve Wisnefski sent out the following to the staff on Monday:
We have exciting news to share about a major expansion of the partnership between Dow Jones Newswires and Bloomberg. Under a multi-year contract, Bloomberg will begin delivering a broad range of our content to all of its Terminal subscribers, becoming one of the biggest partners distributing Dow Jones Newswires.
Similar to the partnership with Apple News+ that is bringing our journalism to a larger consumer audience, this will extend our reach and impact dramatically, especially among financial professionals. With this new agreement, we will reach roughly 320,000 additional market professional customers.
The transaction covers journalism from Dow Jones Newswires, WSJ, WSJ Pro, Barron’s and MarketWatch. Our German, Chinese and Japanese language services also are included.
This is the third major partnership this year for Newswires, which now is also bundled for all new FactSet customers and all Commodities & Energy subscribers to the Intercontinental Exchange ICE Connect Desktop Solution.
These partnerships demonstrate how valuable our financial news coverage is to market professionals. Your work puts our clients on the right side of trades, helps them capitalize on opportunities, and empowers them to serve their clients well.
The agreements also validate the efforts we have made to bolster the Newswires in recent years by creating real-time regional hubs to supplement the essential market-moving stories and insights that WSJ beat reporters deliver to the wire.
It’s a good moment to remind you that all WSJ reporters and editors who cover business, finance, economics and markets must contribute regularly to the Newswires. Often this will entail filing news or insights to the Newswires only, and packaging the information in ways that are most useful to financial professionals. Glenn Hall and Steve Wisnefski will soon provide further guidance on best practices for serving Newswires subscribers.
The coverage areas that are critical to Newswires customers are also core to the Journal and other Dow Jones products. The new partnerships not only reinforce the importance of our Newswires business to Dow Jones, but also provide us the opportunity to share journalism across platforms in smart and effective ways. No other news organization has the unique combination of channels and audiences that we do.
Steve & Matt