Jeff Roberts of PaidContent.org writes about The Wall Street Journal‘s big push into producing video news shows while other newspapers such as The New York Times have been hesitant.
Roberts writes, “According to Alisa Bowen, General Manager of the Journal’s Digital Network, the paper now has its video on more than 15 different platforms.
“‘The growth is exponential,’ said Bowen, citing three factors that is causing video to take off. ‘The devices work, consumers have the bandwidth and advertisers are increasing their budgets.’
“What this means in practice is that the Journal is showing over four hours a day of live video on devices like the iPad and also using that footage to place clips on platforms like Boxee, Roku and YouTube.
“The Journal’s head-first dive into video contrasts with the New York Times’ toe-in-the-water approach. The rival paper is showing just two short clips every day, branded as TimesCast and the newly added Business Day Live.
“Bowen says the idea of ‘WSJ everywhere‘ taps the convening power of the brand and that its ubiquitous video is now an ‘inseparable part of the Journal experience.'”
Read more here.
