WSJ Digital Network makes biz move in ratings

The WSJDigitalNetwork is the biggest mover on the YouTube Original Channel Tracker this week, writes Mallory Russell of Advertising Age, with the help of Pixar.

Russell writes, “A teaser for the animation company’s short film ‘The Blue Umbrella,’ which was posted on the channel, led to a big jump in viewership. The channel grew by 234% over last week to take the No. 9 spot amid the likes of AwesomenessTV and Clevver News.

“The Wall Street Journal’s YouTube Channel hosts a range of videos – from news to sports to entertainment – and most of the videos posted in the last week have garnered a somewhere in the thousands views.

“A video about Lance Armstrong’s Oprah interview has about 3,000 views, while another about Miss Alabama Katherine Webb has more than 18,000. But the 30-second Pixar teaser blows them all out of the water! It has racked up more than 2 million views since it was posted on January 6th.”

“‘The Blue Umbrella’ is a tale of two umbrellas – one red and one blue – that fall in love on a rainy day in an animated city. Directed by camera and staging artist Saschka Unseld, it marks the first time that a Pixar film originated from one of its technical artists or someone responsible for visual effects.”

Read more here.