Categories: OLD Media Moves

WSJ Digital gets 40 percent of traffic from mobile

WSJ. Custom Content Studio publisher Robin Riddle, also a noted speaker at min’s Content Marketing & Innovation Summit on May 20 at the Yale Club in New York City, talks about the Wall Street Journal’s custom content history with Arti Patel of MIN online.

Here is an excerpt:

min: What emerging marketing trends do you see making a big splash next?
Robin Riddle: Video, mobile and data will be the big areas for the next few years. The trend for consumption patterns continues to be towards mobile. For example, 40% of the traffic to our own WSJ Digital network is now from mobile. All content will need to be optimized for people reading on that platform first. With video, people continue to want content presented in the visual format. As connection and download speeds continue to improve, mobile will become primary for video consumption meaning formats will have to change. On data, right now, there are not really any industry standards for measuring the performance of content marketing campaigns and that will change.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.