Categories: OLD Media Moves

WSJ.com now bunching articles based on what they think you’d like to read

Michael Arrington of Uncrunched writes about how The Wall Street Journal‘s website is now automatically sorting articles based on what they think you’ll like to read, using technology from a company called Gravity.

Arrington writes, “Earlier this year they began talks with the WSJ and others, and they contacted me about adding the feature to TechCrunch. We were aggressively pursuing a deal as of the day I was terminated, and I had hoped that we’d be the first to launch.

“That didn’t happen apparently (and I have no idea where things stand with TechCrunch and Gravity). But I’ve been checking the WSJ site to see when it would launch there.

“To see it in action go the the WSJ and scroll down to the part of the site where there’s a grid of topics with stories underneath (or just search for ‘personalized’ and you’ll see it right away – ‘The sections below are personalized for you. Learn more >.'”

Read more here. Editor’s note: I think you have to be logged into your WSJ.com to see this feature.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.