WSJ.com names digital editor

WSJ.com managing editor Raju Narisetti sent out the following staff promotion on Thursday:

We are delighted to announce that Erin White is taking on the role of Digital Editor to help accelerate both the pace and nature of the Journal newsroom’s evolution into a true multi-platform operation.

In this newly created role, Erin will help lead our team of five (real-time) digital editors — Brian Hershberg, Eduardo Kaplan, Sheila Courter, Allison Lichter and a corporate desk editor to be named soon — drive more hands-on, daily best practices across all of the editing desks, working closely with editors on various desks as well as section/topic editors who lead reporters, for both daily news flow and short/medium-term planning on stories. Erin, who has done a stellar job as the real-time deputy for the corporate desk, will help this team plan and execute against the goal of making sure our readers are provided relevant, timely and compelling news, features, analysis and columns, all delivered through a rich multimedia experience.

Erin will report to WSJ.com Deputy Managing Editor Christine Glancey and speak for digital platforms in day-to-day news operations, while working closely with the hub in helping achieve larger goals for the Journal newsroom. We see the roles of the digital deputies on the desks evolving rapidly in coming months as we take more steps, including training, to become a multi-platform newsroom.

Erin has been the corporate desk’s real-time deputy since late 2010, helping guide our rapid response on major events, including Steve Jobs’s death and Facebook’s IPO filing, and helping to drive double-digit increases in Business and Tech traffic. Before that, she was management & careers editor after serving as a reporter in the group. Previously, she covered advertising and retail out of London, and reported on media & marketing in New York. Erin started at the Journal as an intern with the law group in 1998. She has a degree in history from Yale.