WSJ circulation continues to grow

The Wall Street Journal remains the No. 1 newspaper in the U.S., according to the latest figures released Tuesday from the Audit Bureau of Circulations.

The Journal again leads all daily newspapers in total average circulation, which includes both print and digital, rising 1.7 percent to 2,096,170 (September 2011) from 2,061,141 (September 2010).

As filed with ABC, the Journal’s digital subscriptions have increased 19.7 percent to 537,469 (September 2011) from 449,138 (September 2010).

In addition, single copy sales for weekend print circulation increased 3 percent year-over-year. Total weekend print circulation increased 7.1 percent to 1,488,162 (September 2011) from 1,389,069 (September 2010), based on the growth in numerous channels and programs, including a lift in individually paid subscriptions, single copy sales and strong demand for a new Weekend-only subscription offer.

“These figures reflect the continued momentum of and engagement with The Wall Street Journal franchise,” said Todd Larsen, president of Dow Jones & Co., in a statement. “The investments we’ve made over the past two years in the New York region, WSJ. magazine and the Weekend edition have all been returning substantial benefits to our readers, advertisers and our bottom line.”

In September 2010, the Journal expanded its Saturday paper – WSJ Weekend – and debuted two new sections, Off Duty and Review. Additionally, the frequency of WSJ., the Journal’s luxury lifestyle magazine, was increased to 10 issues per year. Together, the expanded WSJ Weekend and WSJ. magazine have brought in more than 150 new advertisers to the Journal franchise.