Carr writes, “The WSJ changed its original headline – ‘Kon-ouchy-wa! Japan is freaking out about fire ants’ – to ‘Evacuate the Sandbox! Japan Is Freaking Out About Fire Ants‘ after it received heavy backlash on social media. Both headlines do however, set up the article’s loquacious description of the “powerful fangs” belonging to the “miscreants now terrorizing Japan,” namely, fire ants.
“The first title isn’t the only pun in the WSJ’s article, however, with lines like ‘as more marauders breached the nation’s borders, television-news shows began fanning concerns of a crippling attack,’ and ‘to some outsiders, however, this island nation may be making a mountain out of an anthill.’
“Readers were most disgusted with its Twitter title, and took to social media to express their feelings.”
Read more here.
Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…
This position will be Hybrid in the office/market 3 days per week, and those days…
The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…
The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…
Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…
Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…