The Wall Street Journal owner Dow Jones is launching a news app targeted at London’s City in a bid to steal the domestic readership of the Financial Times, writes Jane Martinson of The Guardian.
Martinson writes, “The mobile-only app will feature financial stories from the Times newspaper, which is part of the same News UK stable as Dow Jones, as well as the Journal and Financial News.
“Perhaps surprisingly, WSJ City will be free at launch despite using content from subscription-based news services such as the Times and WSJ. Dow Jones has long championed paid-for content in a battle with companies such as Google, which dominates online advertising.
“The forthcoming launch comes as further evidence that the Rupert Murdoch-owned company is focused on expanding in the British heartland of arch-rival the Financial Times, which was bought by Japan’s Nikkei in July.
“William Lewis, the Dow Jones chief executive, said: ‘Over time, we would like to occupy the territory the FT has ceded.'”
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