WSJ adds to ad campaign with video, NYC posters

The Wall Street Journal has expanded its “Trust your Decisions” ad campaign with a video short that will run on YouTube and other channels, and posters in New York City.

The one-minute video include a variety of decisions — chunky or creamy, for example — based on the Journal’s reporting, were chosen because engagement metrics show they are top of mind for both members and prospective members.

The film will run across Hulu, YouTube and social channels.

The posters will appear throughout the city and include “thought bubbles” in Bryant Park on June 28 and June 29. Bryant Park will also have WSJ coffee stands.

“As the world’s leading business news and information platform, Trust Your Decisions reinforces Dow Jones’s purpose of being the source of truth for decision-makers in business, finance, policy and life,” said Dow Jones chief marketing and membership officer Suzi Watford in an email to staffers on Monday.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.