Jeff Bercovici of Conde Nast Portfolio reports Monday that fashion industry newspaper Women’s Wear Daily is planning an overhaul of its Web site.
Bercovici writes, “Last week, editors and reporters at the fashion-industry trade paper were briefed on plans for a major relaunch of its website set to take place Aug. 4. The goal, says editor in chief Ed Nardoza, is to transform wwd.com from what it is now — basically an online version of the paper — into a 24-hour, global news platform.
“‘We’ve always gathered info globally — we just haven’t distributed it globally,’ says Nardoza. ‘The economics weren’t there to distribute it globally, but that all goes away with the internet. We see it as attracting Asian readers and European readers.’
“WWD brought in the web development firm Razorfish to oversee the building of the new site, which will boast expanded fashion and feature content, blogs, video, and other new offerings.”
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