Wisconsin daily hires new business reporter/editor

Larry Avila

Larry Avila, the former business editor of the Appleton Post-Crescent in Wisconsin, has been hired as a business reporter/editor at the Wisconsin State Journal in Madison.

For the past 21 months, Avila has been a senior communications specialist for Milwaukee’s public schools. Before that, he was editor of New North B2B, a monthly business-to-business magazine serving northeastern Wisconsin.

Avila was business editor of the Post-Crescent from June 2006 to July 2013. Before that, he was business editor of the Naperville Sun in Illinois.

He has also been managing editor of The Business Ledger (Oak Brook, Ill.) and editor of The Business Journal (Crystal Lake, Ill.).

Avila is a graduate of Central Michigan University.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.