OLD Media Moves

Wisconsin biz publication closes shop

January 16, 2013

Posted by Chris Roush

Corporate Report Wisconsin, a 28-year-old magazine covering the state’s business news, has shut its doors.

A story on the Milwaukee Biz Times website states, “Corporate Report Wisconsin was published by Nei-Turner Media Group Inc. in Williams Bay. The company purchased the title from Midwest Business Media in December 2010.

“Corporate Report publisher Barbara Krause told BizTimes that the decision to cease publication stemmed from insufficient advertising and the rising costs of printing and circulating a statewide magazine.

”The costs to produce a monthly publication continue to rise. It was a bottom line business decision. We have 18 other titles. Corporate Report just wasn’t performing,’ Krause said. ‘We’re disappointed it didn’t work. We worked hard on our circulation. It was difficult to stay solvent in the print industry as a statewide magazine with so many regional publications available to businesses. We see many businesses opting for digital-only marketing plans in 2013. Costs to produce a monthly publication also continue to rise, with paper and postage expense increases.’

“At its height, the magazine had a circulation of 23,000, Krause said.

“The publication’s most recent editor was former Milwaukee Journal Sentinel reporter Marie Rohde, who declined to comment about the decision.”

Read more here.

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