Media Moves

Wired unveils new San Francisco office

January 14, 2015

Posted by Chris Roush

Wired magazineThe Awl has posted photos and a memo from Wired editor Scott Dadich about its new San Francisco office.

Here is an excerpt:

WIRED Ones:

I need a few minutes of your attention to talk about how we treat the workspace we’ll fully occupy on Jan. 5.

We made a big investment in the construction and design of the new floor — more than $3 million over 10 years — to create a home worthy of our ambitions and a place that’s fun to come to in the morning. There are zones to work together, and quiet spots for focused work. There are drawers for personal items, and tons of storage for our materials and technologies. I believe the new 3rd floor will give us every opportunity to do what we do best, which is create content that’s a source of surprise and delight to more than 45 million community members.

Unfortunately, too often the place where we do that important work looks, at best, like a dorm room.

It’s an embarrassment: coffee stains on walls (and countertops and desks), overflowing compost bins, abandoned drafts of stories and layouts (full of highly confidential content), day-old, half-eaten food, and, yes, I’m going to say it, action figures. Please. WIRED is no longer a pirate ship. It’s the home of world-changing journalism. It’s the West Coast home of Condé Nast. And it’s increasingly a place where we, and our New York colleagues and owners, host artists, founders, CEOs, and advertisers.

Read more here.

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