Veteran journalist Ted Greenwald, a senior editor at Wired for nearly 10 years, has been named content director for PCWorld|Macworld Content Works, a new division that will design, produce and distribute custom content for marketers.
Greenwald produced feature journalism on computing, networking, and business at Wired. During his tenure, Wired won three National Magazine Awards and numerous online awards, culminating with Ad Age’s Magazine of the Decade. Prior to Wired, Greenwald served as editor-in-chief of magazines for 3D graphic artists and Web developers.
“Marketers need to cut through the noise and reach people with clear, strong messages,” Greenwald said. “The key to success will be understanding our clients’ businesses, listening carefully to their needs, addressing those needs via creative concepts, and delivering a product that’s even more compelling than the client imagined.”
Greenwald will draw upon the reputation and resources of PCWorld and Macworld to provide custom publishing services.
Read more here. No editorial staffers at the two magazines will be involved in creating the custom content.
