Wired magazine has opened a permanent store at the Newark Liberty International Airport, reports Kayleigh Barber of Digiday.
Barber reports, “According to a company spokesperson, 20% of Wired’s revenue is derived from sources apart from advertising, including licensing, event sponsorship and affiliate and consumer sales.
“‘Obviously this is an experiment,’ said Jahna Berry, Wired’s head of content operations. ‘It’s exciting to have Wired come to life this way, but we fully expect that this will continue to evolve.’
“Berry said that both Wired’s editorial group and Condé Nast’s licensing team worked to create the Wired Store. Berry was tasked with orchestrating the editorial collaborations for the space, including working with a creative director to determine the decor, with product editors to select Wired Recommends items, and with the video team to display Wired videos on the TV screens. Condé Nast’s centralized licensing team selected Stellar Partners as the licensing company and negotiated relevant deals.”
Read more here.
