Lucia Moses of AdWeek writes that Wired magazine deserves to be the magazine of the decade for a number of reasons.
Moses writes, “Launched amid the tech bubble, Wired could have easily gone the way of rivals like Red Herring or The Industry Standard that rode the Web 1.0 wave but imploded when the dot-com bomb went off in 2000.
“Under the aegis of deep-pocketed Condé Nast and visionary editor Chris ‘Long Tail’ Anderson, Wired survived the storm by capturing a broader readership with an editorial mix spanning technology, business, science, entertainment and culture — in essence becoming the chronicler of the technology surge that’s changed all our lives this decade.
“Recent features included a mystery issue guest-edited by J.J. Abrams and some very bad advice from Inglourious Basterd Brad Pitt. In a recent publicity stunt, Wired offered a $5,000 reward to readers who could find one of its contributing writers using digital clues. Wired is also one of the few print magazines to successfully adapt to the Web, and is a testbed for the company’s efforts to recast its glossy monthlies to future e-readers.”
Read more here.
