Jeremy Brand Yuan writes for GlobalTechOrange.com about how Wired magazine has opened a cafe in Taiwan.
“The partnership is not only in name, but also in distribution as well. Registered WIRED.tw users can login to the WIRED passport and create a unique QR code, which they can scan in the café to get a copy of the magazine.
“‘We are experimenting with different O-to-O (online to offline) models,’ Assistant to the Editor Cheryl Wu explained. ‘Future trends are a large part of what WIRED is about, and O-to-O is definitely an important trend.’
“The digital era has given rise to media that compete with magazines for readers’ attention spans.
“The interactivity of two-way internet media provides readers with blogs and YouTube that publishers of magazines have struggled to find a happy marriage with. It’s not just blogs that are giving mags a run for their money, either. Service and e-commerce providers are moving into content generation as well, as Lauren Indvik points out. In a screen-dominated era that allow for two-way interaction, it is clear that magazines can no longer rely on a pure physical product to get by anymore.”
Read more here.
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