Categories: OLD Media Moves

Wired magazine makes the transition

David Carr of the New York Times writes Monday about Wired magazine, which he says has successfully made the transition from a tech magazine to more of a general interest business publication.

Carr writes, “Magazines like The Industry Standard, Red Herring, Business 2.0, eCompany Now all went down the digital drain, but Wired rowed carefully and slowly away from its geek origins and survived. (Fast Company, another magazine I suggested was toast, is managing a similar feat on a smaller level.)

“Wired had a very respectable 1,300 ad pages last year, and its ads are up slightly so far this year, an achievement in an era of secular and cyclical decline that is threatening all manner of old media. Newsstand sales are edging back to the boom years, and it didn’t hurt that along the way, Mr. Anderson penned a conceptual book, ‘The Long Tail,’ that became the keystone for PowerPoints all over the land.

“Perhaps most important, in 2006, the company reunited Wired.com and Wired magazine by buying the site from Lycos for $25 million, a fraction of its $83 million price back when Condé Nast bought the magazine in 1998. The traffic has tripled since the acquisition and the Wired brand, which once was perched on a very thin reed, is now a sturdy plank.”

Read more here.

Recent Posts

NPR seeks a tech reporter in San Francisco

NPR seeks a Technology Reporter who will focus on how the tech industry shapes our lives…

7 hours ago

SABEW starts retiree membership, benefits

The Society for Advancing Business Editing and Writing has launched a retiree membership. A retiree…

7 hours ago

How the FT connects with consumers

Tim Healy of The Drum interviewed Fiona Spooner, the managing director of consumer revenue at…

8 hours ago

SpaceNews hires Gruss as chief content and strategy officer

Mike Gruss, the former editor in chief of Defense News, has been hired as chief…

13 hours ago

Marfil among the WSJ layoffs in DC

Jude Marfil, newsroom operations manager for The Wall Street Journal in its Washington office, was…

1 day ago

Greene departing Cointelegraph

Tristan Greene, deputy U.S. news editor at cryptocurrency news site CoinTelegraph, is leaving next month…

1 day ago