Wired issue downloads settle into 20k to 30k range

Peter Kafka of All Things Digital writes that the monthly downloads of issues of Wired magazine on the iPad has declined to 20,000 to 30,000, from its initial 100,000 downloads of the first issue.

Kafka writes, “So. Twelve issues in, how’s the app performing on the business side? Conde won’t share many details, Wired publisher Howard Mittman says that monthly downloads totals have settled into the 20,000 to 30,000 range. That’s down considerably from the first issue, which racked up more than 100,000 downloads, but not surprising.

“Those figures might well go up if Conde Nast decides to work with Apple’s subscription plan, which would likely lead to a lower per-issue cost . But I wouldn’t hold my breath.

“On the other hand, Mittman says that advertisers are even more willing to bet on the app than they were a year ago. Which is surprising, and contrary to what I’ve heard from other publishers about their own titles. Mittman won’t release figures, but he says that today’s issue will generate more advertising dollars than Wired’s first issue a year ago.”

Read more here.